Hire a Digital Marketing Manager for your business

In this digital age, it is important that you put your business online. Marketing is evolving from the traditional newspaper and radio ads, to social media where everyone is connected. The digital age has made things easier for us. We can now do our shopping online, leave reviews about a restaurant or a company we made business with, and we Google things we want to know about. Ever since the internet has been invented, we are now online dependent, and it is important that your business is found online.

According to LinkedIn, “82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media. 77% percent are more likely to buy from such a company.”

This is why businesses whether big or small need to have social media presence and have a digital marketing manager to help your business grow. Hi! My name is Katrina Teves. 

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What are your main tasks?

I create annual marketing calendar and plans, they are composed of social media schedule of posting, blogging/article writing, marketing plans and suggestions. I create ads, write articles and collect contents as well. Once discussed and approved by the client, I implement them according to their schedule.

I have also been an on-site SEO for 5 years. My job as a digital marketing manager does not only fall into creating contents, managing social media managers and being on Facebook all the time, but also analyzing tactics on which strategy worked and didn’t, we have to look into Insights and Analytics and learn from our posts. It is a constant learning process, plus we have to be updated with the latest algorithm of all social media platforms so we will know what works and don’t anymore.

 

How do you manage your time?

I have a strict schedule. Per client/account have their own timeframe and if more work is required, I work on them after shift. Currently I work full time (8 hours) I am managing 4 businesses of my client, so that is like working with 4 different accounts already. I stick to my regular schedule and work straight-away on urgent tasks.

 

Why did you choose this path?

I am very passionate with digital marketing and this type of work is currently popular with foreign clients who I work with virtually. The Philippines is still stuck with the traditional marketing but slowly adapting to digital marketing which is why I don’t apply for any local businesses. I love that I am learning something new every day, every month.

I have worked with different clients with different nationalities. If you ask me, the Aussies are my favorite clients to work with. 😉

 

What was your previous job before you became a VA?

I was a Media Communications Manager for 2 years in a school based in Hong Kong, and before that, I was an IT in an entertainment industry and customer services representative in  one of the largest BPO company, globally. However, while also doing online marketing freelance jobs since 2013, I found my true calling in Digital marketing because it allows me to be creative and keep on evolving.

I cannot do routine jobs as it bores the hell out of me which what happened to my IT and customer service jobs.    

 

Tell us more about yourself

I always want to change, grow, improve, create and expand. I like learning new things all the time, they excite me.When I am not working, I do crafty things at home because I like creating. I also have my personal business online selling bohemian goodies and fashionable items to keep me preoccupied all the time. The only time I relax is during bed time. I wake up at 6am to meditate and do yoga, then take a shower, have breakfast, drive the kids to school and hustle at work again.

 

Why small businesses fail in Australia

Why small businesses fail in Australia

In 2015, 60 percent of small businesses stopped operating within the first three years, according to the Australian Bureau of Statistics. The main reason for this is poor cash-flow. It’s an alarming statistic, especially since 97% of all Australian businesses are small. Fast forward to 2018 and sadly the numbers haven’t changed as much as we’d hoped.

There could be many factors for this:

  1. Bad idea and the lack of market research – all businesses start as an idea. We all have wild and unique ideas and many entrepreneurs succeed because they believe in the idea, studied and worked hard enough to produce it.

Therefore, thorough market research is important before you bring to fruition the idea that you want to take into business. Ask yourself these questions:

  • Do I have time to do it?
  • Am I passionate and driven enough to do it?
  • Do I have the funds?
  • Do I see this long term?

2. Lack of capital – this is self-explanatory. As mentioned above, thorough market research is required before you dive into business. You should think long-term and not just for a year. If you only have sufficient funds to last a year, then you’re not ready for it yet. You also need to have a back-up plan … and one thing you should absolutely avoid is using your entire life savings as your back-up plan.

3. Lack of proper training – when starting a business, you have to have the right reasons why you’re doing it. It always starts with you and is then down to the people you hire. You must also be able to learn from your mistakes. Mistakes are inevitable and necessary for you to learn, but you mustn’t dwell on them. In the words of the great Winston Churchill, “Defeat is never fatal. Victory is never final. It’s courage that counts.”

4. Don’t have the right team – it’s important when you’re hiring that you have the right team working with you. They must have at least a year’s experience, the right attitude and you as the employer need to keep them happy and create a great working environment.

Don’t expect an employee who always get a late paycheck to come in to work on time or have the right attitude to face your customers! First you need to take care of your employees and your employees will take care of your customers. Happy customers equals good business.

5. And last but not the least, you are doing everything yourself!  – multi-tasking is actually doing yourself more harm than good, especially to your brain.

According to an article in Entrepreneur, “That’s heresy in a time-urgent world with the attention span of a macaque on crack. Meyer admits that multitasking is not only getting more prevalent, but it’s also “very often highly inefficient and can be dangerous to your health.” Even the most adept multitasker will “crash and burn” trying to resolve simultaneous conflicting demands, Meyer says. That means you could wind up sending the wrong e-mail; blow an account; have a “brownout,” in which too much access to the cerebral grid shuts down critical thinking; or worse, find yourself in a truly hazardous situation, such as driving while using a cell phone.”

Learn to delegate tasks to your VA and focus on more important things in your business.

So how do we keep small businesses competitive and profitable?

Paul Magiatis, a successful property developer and a business owner who runs 5 micro businesses with offices in Australia, Hong Kong and Cebu in the Philippines, shares his tips on how to keep small businesses competitive and profitable:

  1. Keep a very close eye on your cash-flow and cost-base. It’s going to be tough, but those businesses who survive will be bulletproof by developing strong process efficiencies.

I believe activity levels will stay dormant in the next 12 months due to market confidence. So reduce your cost-base to become efficient and stay in the black.

2. One of the smartest things I ever did was employ an offshore marketing team to lower my cost-base while increasing my output and productivity.

I hired a virtual staff member to do the back-office admin tasks for me while I focused on building my businesses, networking and spending time with my family.

Sometimes we rely so much on ourselves and we think we don’t need help, but we do. So focus on more important ‘business building’ tasks and let your virtual assistant/staff do the admin, client follow-ups and appointment setting for you. They can do anything that doesn’t need to be physically ‘touched’ in the office … there’s almost no limit to the tasks they can do.

1. Communicate daily with the people who work for you and invest in proper training.

2. Address issues immediately. Procrastination is the real enemy.

I’m sure you’ve read many tips and words of advice about how to keep your small business growing and flourishing. One things for sure, don’t be afraid or too proud to ask for advice. Also, learn to relax and give yourself time to think … meditate. Exercise and eat healthy.

If you have questions on how virtual staffing can help you and your business, take it from an expert, contact Paul.