In this digital age, it is important that you put your business online. Marketing is evolving from the traditional newspaper and radio ads, to social media where everyone is connected. The digital age has made things easier for us. We can now do our shopping online, leave reviews about a restaurant or a company we made business with, and we Google things we want to know about. Ever since the internet has been invented, we are now online dependent, and it is important that your business is found online.
According to LinkedIn, “82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media. 77% percent are more likely to buy from such a company.”
This is why businesses whether big or small need to have social media presence and have a digital marketing manager to help your business grow. Hi! My name is Katrina Teves.
What are your main tasks?
I create annual marketing calendar and plans, they are composed of social media schedule of posting, blogging/article writing, marketing plans and suggestions. I create ads, write articles and collect contents as well. Once discussed and approved by the client, I implement them according to their schedule.
I have also been an on-site SEO for 5 years. My job as a digital marketing manager does not only fall into creating contents, managing social media managers and being on Facebook all the time, but also analyzing tactics on which strategy worked and didn’t, we have to look into Insights and Analytics and learn from our posts. It is a constant learning process, plus we have to be updated with the latest algorithm of all social media platforms so we will know what works and don’t anymore.
How do you manage your time?
I have a strict schedule. Per client/account have their own timeframe and if more work is required, I work on them after shift. Currently I work full time (8 hours) I am managing 4 businesses of my client, so that is like working with 4 different accounts already. I stick to my regular schedule and work straight-away on urgent tasks.
Why did you choose this path?
I am very passionate with digital marketing and this type of work is currently popular with foreign clients who I work with virtually. The Philippines is still stuck with the traditional marketing but slowly adapting to digital marketing which is why I don’t apply for any local businesses. I love that I am learning something new every day, every month.
I have worked with different clients with different nationalities. If you ask me, the Aussies are my favorite clients to work with. 😉
What was your previous job before you became a VA?
I was a Media Communications Manager for 2 years in a school based in Hong Kong, and before that, I was an IT in an entertainment industry and customer services representative in one of the largest BPO company, globally. However, while also doing online marketing freelance jobs since 2013, I found my true calling in Digital marketing because it allows me to be creative and keep on evolving.
I cannot do routine jobs as it bores the hell out of me which what happened to my IT and customer service jobs.
Tell us more about yourself
I always want to change, grow, improve, create and expand. I like learning new things all the time, they excite me.When I am not working, I do crafty things at home because I like creating. I also have my personal business online selling bohemian goodies and fashionable items to keep me preoccupied all the time. The only time I relax is during bed time. I wake up at 6am to meditate and do yoga, then take a shower, have breakfast, drive the kids to school and hustle at work again.