How outsourcing is more than just cost cutting


EWE FB post

In the words of Lee Kuan Yew, Singapore’s founding father and former Prime Minister, who transformed Singapore from a third to a first world country, “If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.”

Outsourcing began as a way of cutting costs for big businesses, but it’s evolved in a way that now makes it accessible to small and medium sized businesses to help them reduce costs and improve efficiencies too. It also improves your life by freeing you up from tedious tasks so you have more time to spend doing what truly matters: To live, breathe and enjoy every moment.

EastWest Enterprises was established by 2 Aussie’s in 2010 to recruit and connect qualified professionals in the Philippines with small and medium sized businesses in Australia and New Zealand. We’re your connection to your workforce in the Philippines, at a fraction of the cost.

Your virtual staff in the Philippines are 100% dedicated to you and have their own specialised skills … ready for you to train in your specific office procedures and tasks. They are passionate and determined to give better results.

As we mentioned in a previous article, ‘How can Virtual Assistants help boost my Business?’, “The advantage of hiring office-based virtual assistants like EastWest Enterprises is that you don’t have to worry about management, HR related issues, sick leave, tech support and other office related concerns, because we’ll do it for you. You can focus more on the most important things in your business, or in your life, like spending more family time while someone is doing the tedious tasks for you.

Office-based VAs at EastWest Enterprises are supplied with everything they need to be productive, such as a computer with 2 screens, high speed internet, A-class offices, computer chair, desk and full technical support in case there is a computer issue that needs to be resolved.”

Here are some general task you can outsource:

  1. Calendar Management
  2. Hotel and Flight Booking
  3. Email Management/Filtering
  4. Setting up Autoresponders (Aweber, Mailchimp)
  5. Booking appointments
  6. Database building
  7. Research on certain topics for blog posts, newsletters or others
  8. Following up with clients/customers
  9. Receptionist duties (answering occasional calls)
  10. Taking down minutes of meetings
  11. File Management (organizing files using Dropbox etc)
  12. Personal errands that can be done online
  13. Transcription (transcribing voicemail, video, audio, podcasts etc.)
  14. Creating basic reports (reports on weekly tasks, deliverables, sales)
  15. Preparing Powerpoint presentations
  16. Liaison between you and other team members
  17. Recruitment
  18. Set-up Social Media Accounts (Facebook, Twitter, LinkedIn, Youtube)
  19. Publish posts on your Blog (content you provided)
  20. Filter and reply to comments on your blog
  21. Answering support tickets
  22. Blog commenting (to increase links to your site)
  23. Participating in discussion forums or message boards (more promotion!)

For more information, visit or call 1300 857 731 today.


In today’s business landscape, a personal online brand is necessary more than ever in the history of business and entrepreneurship. A ‘personal brand’ is just like your reputation, it is how people generally regard you and what they say about you when you’re not around.

Nowadays, it takes more than a logo and a photo to get your image established out there, you need to have a strong and consistent online presence. And that means being more active on social media. Whether it’s on your company website, blog, Facebook, Twitter, Instagram, etc. When you have a following, you need to remember that the more you give them, the more they give back.

This is where you can use your virtual assistant to the best of their abilities, get them to be highly active on all your social media accounts and plan a business strategy on how to grow your online following.

Another thing that you need to look at is considering how numerous small businesses have decent looking websites nowadays, a great way to stand out from the rest of them is to be available as much as possible. You can get your virtual assistant to communicate with your followers on your behalf! Everything from responding to comments on your Facebook page, to uploading new products photos on Instagram, etc. It’s almost like having your social media activity on autopilot for you.

Here are a few tasks you can allocate to your virtual assistant on building your online brand:

1.      Online Research

2.      Social Media Creation & Management

3.      Email Management

4.      Blog Maintenance

If you’re looking for a social media marketer we have virtual assistants available to cater to all of your online branding needs. Contact us @ or